Privacy Policy
April 2018
This policy sets out how Local People Magazines Ltd (trading as “Local People Macclesfield” or “LPM”) protects and makes use of the information that you give us when you use our website, book advertising in our magazine, make a general enquiry either by telephone, in person or on our website, enter one of our competitions or send in a ‘Buy and Sell’ advertisement, again by telephone, in person, by post or on our website.
We take the protection of your privacy very seriously and, should we ask you to provide information whilst communicating with us in any of the above ways, it will only be used in the ways described within this policy.
We may change this policy from time to time but the most recent version will always be available so please refer back periodically. If we do make changes to the policy, please rest assured that we will not use your personal data in a manner which is materially inconsistent to the current policy without your prior consent.
What We Collect
When you visit our website or communicate with us in any of the ways described above, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and web site use information collected on an aggregate basis as you and others browse our web site.
We may collect the following information:
- Name
- Email address
- Contact telephone number(s)
- Company name
- Company address
- Type of company
If you choose to correspond with us through email or our automated response forms on the website, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
Grounds for collecting and using personal data
Under these data protection laws (GDPR) we need a lawful basis to collect and use your personal data. The law allows for six lawful bases to process people’s personal data, and one of them allows personal data to be legally collected and used if it is necessary for a ‘legitimate interest’ of the organisation – as long as it is fair and balanced and does not unduly impact the rights of individuals. We have assessed our business interests in carrying out marketing activities and we have carefully considered the impact the collection and use of personal data could potentially have on individuals’ rights.
Our database contains primarily business data which is used to help, and promote to, businesses in the UK and such activities are unlikely to affect the fundamental rights and freedoms of individuals concerned. We have therefore concluded that the most appropriate lawful ground for the processing of your personal data in a business connection is our legitimate interest. In the event that you request any services from us, we will rely on our contractual relationship to process your personal data to provide such services to you.
Competitions, buy and sell ads
When you have submitted your personal data to us as an entry to a competition or in the form of a buy and sell (free) ad, and not being of a business but more personal nature, we will nevertheless keep your personal data in the same secure way as we do with business information.
Again, we will never pass on your personal information to third parties unless we are required to by law. Any personal information we hold about you is stored and processed under our data protection policy, in line with The General Data Protection Regulation (GDPR).
How we use this data
Collecting this data helps us to process your enquiry or order quickly and effectively to provide a better experience for all our users. Specifically, we may use data for the following reasons:
- Internal record keeping
- To improve the services that we provide
- To contact you in response to an enquiry
- To customise the website for you
- To send you emails regarding forthcoming deadlines for any magazine issue
- To send you promotional emails about offers that we think may be of interest to you
- To contact you for market research purposes
- To enter you into one of our competitions run within the magazine
- To use on your advertisement to buy and sell personal items within the magazine
Website Cookies and how we use them
Cookies are small files placed on your computer’s hard drive that enable our website to identify your computer as you browse through the site.
Cookies allow websites and applications to store your preferences to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
The main purposes of the cookies we use are:
- To analyse our web traffic to improve the website structure, design, content and functions
- To identify whether you are signed in to our website
- To store information about your preferences to present you with information you will find more relevant and interesting
- To identify you and recognise when you return to our website to show you relevant content or where appropriate, personalised information, or provide functionality you used previously
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
Controlling Cookies
You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies. However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
Links to other websites
Our website contains links to other websites. However, we have no control of websites outside the control of www.localpeoplemacclesfield.com If you provide information to a website to which we link, we are not responsible for its protection and privacy. Always be wary when submitting data to websites and read the site’s data protection and privacy policies fully.
Social Media Platforms
Communications, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to the own privacy and personal details. We would advise passing such details on to LPM by using our primary communication channels, ie telephone, email or our own website.
Security
We will always hold your information securely to the best of our ability, however, any transmission of your data to our site is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We also follow stringent procedures to ensure we work with all personal data in line with The General Data Protection Regulations (GDPR) which come (or came) into force on 25th May 2018.
Data Retention
We will only retain your personal data for as long as we believe it is up-to-date. We verify our data periodically and if we learn that you are no longer involved with a business that is in our database, we will remove your data from our records.
We will keep data from competitions and buy and sell ads for a maximum of three months and then it will be deleted from our system or securely destroyed.
Controlling Personal Information
When you fill in a form or provide your details on our website or via one of the other methods mentioned above, we are assuming that you are thereby opting in to receive marketing communications from us by email, telephone, text message or post. However, you can change your mind at any time and notify us by simply sending an email to info@localpeoplemacclesfield.com . We will never pass on your personal information to third parties unless we are required to by law. Any personal information we hold about you is stored and processed under our data protection policy, in line with The General Data Protection Regulation (GDPR).
How Can You Access and Correct Your Information?
You have the right to request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the usual address. There may be a charge to provide this as set out under applicable law
You have the right to request that we correct any inaccuracies in the personal data that we hold on you and if you wish, you can request to have your personally identifiable data deleted from our database and/or to stop receiving communications from us.
You have the right to request that we do not process your personal data for marketing purposes.
You can object to our processing of your personal data if we are relying on legitimate interest as the lawful ground for processing.
Data Controller & Owner
This website is owned and operated by Local People Magazines Ltd.
Heather Tebay is the Data Controller responsible.
We are registered in England and Wales under registration number 08923791 and our registered office is at 38, Beechfield House, Winterton Way, Lyme Green Business Park, Macclesfield, SK11 0LP.
Our principal place of business is at 2nd Floor, 19a Church Street, Macclesfield, SK11 6LB
Our general postal address is Box 343, 1 Silk House, Park Green, Macclesfield, SK11 7QL.
You can contact us with any concerns:
- by post, using the postal address as above;
- by using our website contact form;
- by telephone on 01625 265551
- by email, using info@localpeoplemacclesfield.com